Recognizing that an up-to-date work environment would be a tool to help them enhance their culture and attract top talent, LDI hired CSO to guide them through a cultural shift to energize the office. Their goal was to provide an environment that facilitates interaction, collaboration, and the use of technology.
The interior design team at CSO led visioning sessions to determine the project’s guiding principles and interviewed representatives from each department to determine staff, work-flow needs, growth, and goals.
The interior design and corporate branding pay tribute to the rich heritage of the company in subtle ways such as the incorporation of the “Lacy Knot” in the pattern of a suspended ceiling and a custom conference table. Additionally, the design includes a new staircase to connect their two floors of office space. The stair features custom sculptural details to pay homage to the company’s history in the corrugated paper industry and milestone dates. There are a multitude of details that the design team was able to incorporate into the final design through careful research, in-depth visioning, and interview sessions with the client.
Through collaboration and funding with the City of Indianapolis, and donor support, Red Cross was able to achieve their goal of building a new, more efficient headquarters. The new building’s reduced footprint and efficient use of space allows the American Red Cross (ARC) to commit more dollars to what they do best: always being there in times of need. Flexible training rooms, a community center, teaming areas, local office spaces, and huddle spaces encapsulate the programs within the headquarters, creating an environment that promotes interaction where employees and volunteers feel energized and accommodated. Employees are not assigned desks or specific work spaces so the design of the facility is very flexible and adaptable. Amenities include a rooftop terrace that creates a respite and wellness destination, and a coffee house that connects and creates community.
The building is extremely sustainable, with the exterior wrapped in red brick, seamlessly blending in with the surrounding architectural aesthetic. The headquarters has large windows that welcome natural light creating a community-oriented atmosphere and providing views of the surrounding neighborhood of downtown Indianapolis. In addition, a key branding focal point is incorporated on the interior corridor that displays historical Red Cross artifacts, local to Indianapolis. The iconic, ARC-branded “red” is carried throughout the headquarters. The American Red Cross new Indiana Regional Headquarters is the first Red Cross facility to reflect new design standards developed for the organization by Perkins + Will.
Photography: © James Steinkamp