The genesis of this transformation traces back to Joel Hale, former NFL player and captain of The Ohio State University football team, whose entrepreneurial spirit led him to establish R2X Logistics in 2020. What began as a small venture grew rapidly into a thriving enterprise, expanding from a modest two-person operation to a robust team of over a hundred employees in less than two years. With growth came the need for a space that not only reflected R2X’s spirit but also served as a catalyst for positive change in the neighborhood. Enter the old Angi’s List office space and adjacent buildings, ripe for repurposing into R2X’s new corporate headquarters.

Spanning approximately 27,000 square feet across three conjoined buildings, the headquarters’ focal point became the 9,700 square feet space within the center building. Here, the essence of the project unfolded, marrying the rich history of the original 1904 structure with modern functionality and design.

Central to R2X’s mission was the cultivation of a thriving corporate culture, where every employee felt valued and empowered to reach their full potential. Drawing inspiration from Joel’s football career, where teamwork and personal growth were paramount, the vision for the R2X “Players’ Lounge” and office project was born.

From the outset, the team was tasked with navigating the constraints of a limited budget while maximizing the inherent character of the existing building.

Within the reimagined walls of the R2X Corporate Headquarters, a sanctuary for employee well-being blossoms, weaving together elements of fitness, nourishment, and camaraderie. Rooted in the belief that a thriving workforce is the cornerstone of success, R2X’s commitment to holistic wellness permeates every corner of the space, fostering a culture of vitality and connection.

A state-of-the-art fitness center is thoughtfully curated to inspire movement and mindfulness. Adjacent to the fitness center, a culinary oasis awaits, where healthy food options abound, and nourishment takes center stage. Planned chef lunches, served with a side of camaraderie and conversation, transform mealtime into a communal experience, fostering connections that transcend the confines of the dining table.

But perhaps the true magic of the Players’ Lounge lies in its ability to bring the R2X community together, forging bonds that extend beyond the confines of the office. Whether it’s a casual chat over coffee, a team-building exercise, or a wellness workshop, the Players’ Lounge serves as a catalyst for connection, unity, and growth.

Amidst the sleek lines and bustling activity of the R2X Corporate Headquarters, a gentle giant roams the halls, his presence a source of comfort and joy for all who cross his path. Meet Hank, Joel’s beloved Great Dane, whose wagging tail and soulful eyes bring an extra dose of warmth to the vibrant culture of R2X.

As you wander through the halls of the R2X Headquarters, you can’t help but feel a sense of reverence for the building’s storied past and a deep appreciation for the vibrant, dynamic space it has become. Here, against a backdrop of history and heritage, colors collide, and light dances, creating a space that is as rich and multifaceted as the community it serves.

SEP Corporate Headquarters

SEP is a local software company with a national footprint. When faced with the challenge of creating a new “forever home” for their headquarters, SEP and Pure Development turned to CSO. A site strategically placed along the US 31 corridor in Westfield became the front runner, and it aligned beautifully with their corporate culture and aspirations.

With the site selected, the design team worked hand in hand with key stakeholders to capture the essence of SEP and marry it with the natural environment of the site. Key architectural features, such as the random rhythm of the facade’s vertical lines, mimic the complexity, order and rhythms found in nature. This design statement allows the building to become one with the site while simultaneously establishing a strong brand presence to passing traffic on US 31. In addition, the large ribbons of glazing provide views and capture reflections of the adjacent protected wetlands and wooded surroundings, reinforcing the connection of SEP’s “forever home” to nature.

CSO designed the project holistically, integrating the building’s design with its rolling site and context. The parking fields were strategically scaled and designed as a series of smaller areas of paving separated by stands of native plantings and grasses. This site master stroke, which mimics natural sedimentary rock outcroppings, worked with the site’s topography to minimize the visual impact of parking and to provide a creative opportunity to address storm water management. The gentle bend in the building’s footprint also responds to and leverages the natural features of the site by nestling the building against the woodlands and pond in order to maximize views for the building’s inhabitants.

The design team worked seamlessly from exterior to interior to further enhance the user and visitor experiences. The symbolic rhythm found on the façade was “tuned” in order to contribute in specific ways to the various interior work environments – – enhancing collaborative spaces, peaking curiosity, and inspiring ingenuity. The natural assets of the site are further leveraged through the strategic placement of interior walls, the framing of views, and the selection of an intentionally restrained material palette.

SEP’s unique brand is on display throughout the design. Designers found inspiration and drew a connection between the view-accenting architecture and the company’s preferred style of work: scrum. In this method, employees will apply large numbers of post-its to walls. The shape of a post-it on a wall mimicked the shape of the building footprint, and designers used this connection to influence key design features. Upon arrival visitors will notice an artful series of back-lit metal tabs peeling from a feature wall. This artistic expression pays homage to the scrum process while serving as a subtle branding component of the design. The design team further embraced the holistic design approach by crafting one of a kind furniture pieces from timbers sourced from the SEP site.

The unapologetic blend of nature and technology is evident within the new SEP headquarters. Today’s technology infuses a sense of hustle, and SEP challenged this notion by creating a space to be present within. It is a space in which to relax and find refuge. It is space in which to collaborate and nurture new ideas. It is space in which to entertain and to welcome clients and friends. It is a space that is uniquely SEP, and in their own words, it is their “Forever Home”.

American Red Cross Indiana Region Headquarters

Through collaboration and funding with the City of Indianapolis, and donor support, Red Cross was able to achieve their goal of building a new, more efficient headquarters. The new building’s reduced footprint and efficient use of space allows the American Red Cross (ARC) to commit more dollars to what they do best: always being there in times of need. Flexible training rooms, a community center, teaming areas, local office spaces, and huddle spaces encapsulate the programs within the headquarters, creating an environment that promotes interaction where employees and volunteers feel energized and accommodated. Employees are not assigned desks or specific work spaces so the design of the facility is very flexible and adaptable. Amenities include a rooftop terrace that creates a respite and wellness destination, and a coffee house that connects and creates community.

The building is extremely sustainable, with the exterior wrapped in red brick, seamlessly blending in with the surrounding architectural aesthetic. The headquarters has large windows that welcome natural light creating a community-oriented atmosphere and providing views of the surrounding neighborhood of downtown Indianapolis. In addition, a key branding focal point is incorporated on the interior corridor that displays historical Red Cross artifacts, local to Indianapolis. The iconic, ARC-branded “red” is carried throughout the headquarters. The American Red Cross new Indiana Regional Headquarters is the first Red Cross facility to reflect new design standards developed for the organization by Perkins + Will.
Photography: © James Steinkamp

Joint Force Headquarters

The 79,111 square foot renovation and 76,342 square foot addition was designed to develop a more efficient operation center by consolidating units associated with the headquarters which were located at other facilities and buildings at Stout Field. The facility houses the Indiana Army National Guard Element, Joint Force Headquarters, Indiana Air National Guard, Indiana Army National Guard Recruiting and Retention Battalion, and the 38th Infantry Division Band.

The multi-building renovation and additions improved building aesthetics and sustainability while preserving the history of the facility. The renovated buildings were kept fully operational throughout construction. The renovation of Building 9 is a hangar with two-story office wings that was built at the beginning of World War II. The building is eligible for listing on the National Register and was reviewed by the State Historic Preservation Office.